View Our Best Selling Course: Simply Breastfeeding

View Now

Breastfeeding Support during Covid-19

April 1, 2020

The Covid-19 pandemic has had an effect on all of us. Research about its effects is only beginning to emerge.

We recently came across a research paper about the experience of breastfeeding women during this pandemic. We are interested to know if it resonates with your own experience or the experience of those around you.  

This study was done in the UK by Dr. Amy Brown and Natalie Shenker. We have heard Dr. Brown speak and highly respect her work.

The Positives

Initially, we were surprised to read that just over 40% of women felt the lockdown had had a positive impact on their breastfeeding experience. But, as we thought about it more, it began to make sense.

The reasons given included:

  • Slower pace of life. There were no social commitments and very few appointments. Mothers were able to focus just on their babies at home.
  • Fewer visitors. Throughout our careers new families have told us they had too much company in the first first days and weeks after birth. A pandemic and social distancing erased this problem for many families.
  • More privacy. With less visitors in their homes, new moms had the opportunity to do more skin to skin time and to work on latching without the fear of exposing themselves.
  • Easier to feed responsively. As new moms were at home and not entertaining visitors they could be more in tune with the earliest signs their baby was hungry.
  • More support from their partner. The pandemic meant that some partners were  working from home or temporarily off work. While this comes with its own challenges, it can mean more of the partner’s time was able to be focused on the family.
  • Delayed return to work. Some mothers were temporarily furloughed from their jobs while others were able to return to work but do it at home.

The Negatives

For many women, the impact of the Covid-19 pandemic was more negative. The following were listed as having an impact:

  • Lack of face to face support from health care professionals. Mothers found it difficult to explain issues over the phone or from across the room. Of the women who stopped breastfeeding before they intended, 70% said lack of face to face support had been a problem.
  • Lack of social and emotional support. Many women felt isolated without the support of their friends or mother-baby groups. They missed asking questions or getting reassurance from other mothers.
  • Lack of support and hands on assistance from relatives. Many new mothers found themselves alone, without the practical support they had planned. The lockdown and travel restrictions meant that grandparents or other relatives were unable to be present in their homes.

Our Commitment

We’ve been thinking a lot about the impact of the pandemic on pregnant and breastfeeding women. While we cannot erase all of the negatives, we have come up with 3 strategies to help support these women.

Number 1: We’ve committed to sharing regularly on our Facebook and Instagram accounts. We’ll focus on supportive information for new and expectant families. If you know someone at this stage of life, please encourage them to follow along.

Number 2: We’ve begun a new, more interactive prenatal class to link pregnant women with others going through the same experience. We hope the relationships and support will continue long after the class is over. The 4 week Prenatal Power Prep class begins on the first day of every month. Please share this link with pregnant women you may know.

Number 3: We are piloting a Motherhood Inner Circle membership to connect new moms with each other while providing crucial information for this special time of their life. We keep numbers low to be able to care for women individually but plan to open the membership 4 – 6 times a year. If you know someone who could benefit, direct them to our wait list and we’ll be in touch as soon as we can accommodate new members.

We’d love to hear about your experiences with pregnancy or breastfeeding during the pandemic. How has it affected you?

Tired of Googling?
Get the answers to the top 14 questions new parents ask.
Ultimate Newborn handbook

You can feel confident from day one!

- Confidence in motherhood starts here -

Meet Jana

As a Registered Nurse and International Board Certified Lactation Consultant I have helped thousands of new families in the early days and weeks after delivery. Over and over, I have seen the same questions and challenges catch new families off guard. 

I want it to be easier for you!

I have put the answers to all of these questions in our online prenatal courses. I want you to have the information you need ahead of time so that you know what to expect with breastfeeding and taking care of your newborn.
Let me help you enter motherhood feeling confident, peaceful and empowered.

- Trusted by World’s Best Brands -

Other Posts You Might Like

-We're here to help. Check out these other useful posts -

Top 6 Pregnancy Mistakes Shared with Us in Secret

We have visited over 30,000 brand new parents in their homes, as they transition from pregnancy to parenthood. We have witnessed joy and excitement but also tears and frustration as families felt overwhelmed and unprepared.

12 Insider Truths About Postpartum Depression and Anxiety

One out of every 4 or 5 women will suffer from postpartum depression and/or anxiety in the year following the birth of their baby. Here are 12 important things you should know.

8 Myths of Motherhood

Before giving birth, we imagine life with a new baby… wonder, amazement, the sweet smell of baby skin, feeling more in love than ever with our partner.

What Foods Increase Milk Supply?

These foods have all been suggested to increase the milk supply. But do they actually work? If only it was that easy! While trying different foods can have nutritional benefits, there is no evidence that anyone food will increase milk production.

Postpartum Nutrition – The 4th Trimester

Brooke Bulloch is a Registered Dietitian from Food To Fit Nutrition Inc... This post originally appeared on her site and is reprinted here with permission.

Cesarean Birth: Answers to the Top 10 Questions

One in every four or five babies in North America will be born by cesarean section (C-section). Sometimes, the C-section is planned in advance; others are done with little or no warning due to last-minute complications.